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You’re writing content.  Then more content.  AND MORE CONTENT – but still you’re not seeing results.   It’s frustrating and confusing. But you’re not doing anything wrong – you just need a clear strategy to guide your efforts.  Understanding how to approach your content with a targeted strategy to rank higher in search will provide you with a clear path on content creation, decrease your frustration AND START TO SEE RESULTS. Here’s a simple three key focus areas I partner with my clients to follow for a streamlined approach to creating content.  Rank Higher in Search Key Focus #1 Write Content Your Ideal Client Is Actually Searching For As service business owners, we’re passionate about educating and helping people. That drive to share is a great start. But to show up in search, we need more than passion—we need to align our content with what our ideal clients are actually looking for.  This clarity provides you with freedom and a clear content strategy. Understand What People Are Really Searching For When someone types a question or need into Google, the search engine analyzes the search intent and finds the content that best fits. If your content speaks clearly to that need, and your website shows consistent expertise in that topic, you have a better chance of showing up in the results. Build a Content Foundation Across Your Website Search engines review your site in its entirety to determine expertise of the topic.  They want to see depth, clarity, and helpfulness across your pages. This doesn’t mean writing for robots—it means being clear, consistent, and focused on serving your audience. Reach People Through a Mix of Content Types People consume content in different ways.  Consider creating your content to share your knowledge across different formats—blog posts, images, short videos, or even helpful social media content.  Different content types increase your reach and give more people a chance to find and connect with your business. Rank Higher In Search Key Focus #2Establish Website Credibility The content you’ve created by following key focus #1 is the cornerstone of establishing website credibility.  After the content is analyzed to determine the type of content you create, search engines look for other indicators to ensure high quality results are listed in their rankings. Amount Of Time Spent On Your Site If the searcher clicks on the link to your content and clicks back to search results, it is an indicator the content wasn’t the information the searcher was looking for.  If this is a high occurrence, it starts to impact the search results. Keeping searchers on your website consuming content and clicking into other pages on your site give signals the search result was a good match.  Part of our process is to think through and strategize binge worthy content that keeps your ideal client on your site and building trust in your brand. Referrals From Other Quality Websites How often do you hear a friend asking for a referral to a company for a service they are interested in?  Just like referrals are given between colleagues, friends and family, websites receive referrals too.  This is accomplished by other websites creating a link from their website to your website.  When your content is well written, informative and considered helpful to their audience, other websites will link to your site.  Each of these links lend credibility to your site.  Although links from negatively viewed sites, can hurt your credibility.   A strategy to develop high quality links to your website is a critical focus area. Reviews, Listings, and Social Media Search engines notice whether: You’re listed consistently across directories Your business information is accurate You’ve received reviews You’re active on platforms your audience uses Together, these signals build a full picture of your credibility—not just on your website, but across the web. Rank Higher In Search Key Focus #3Leveraging Data To Drive Strategy Clients bring their expertise, passion and personality and we help by setting a data driven strategy to set the foundation for ranking success. Search Data Understanding the services you offer, who your ideal clients are, and your unique approach to the services you offer is the foundation of our strategy. We’ll teach you how to leverage this information to analyze search data to meet your clients in their search results. Together, we’ll leverage this data to outline your site structure, website pages and posts outlines, and social posts. Analytical Tools Using analytical tools, you are able to continuously improve your content and strategy. Using analytical tools, you are able to identify search terms your listed in search results for.  This enables you to tweak content or create additional content to meet the search of your ideal client. These tools also provide feedback on technical improvements to make to your site and content to improve search results.  There may be technical issues to address such as slow site speed. You don’t need to master SEO to start getting results. These three focus areas will help you understand what content to create, how to build trust, and where to improve.   BLOG POSTS No posts found.